Small Business Profiles
When Dr. Shelley Cooper launched her telehealth consulting business Diversity Telehealth LLC in Kansas City, Mo. in 2015, she knew she’d face an uphill battle due to the nature of her work. “‘What is telehealth, and how does it work?’—Those are the questions I get all the time,” says Dr. Cooper. “But I’m here to tell you about the lifesaving benefits it can provide, and why you should care about it.”
Ten years ago, Sway Soturi woke up to find that her face had swollen “to the size of a watermelon.” After speaking with doctors and friends, she decided to cut out inflammatory ingredients like gluten and dairy from her diet.
After 15 years working in the restaurant industry and battling an eating disorder, Sway had to re-define nutrition and her relationship with food. Over the next few years, she shifted to a wellness mindset becoming a personal trainer and cooking with more natural and local ingredients.
After working for several companies in the public and private sector, David Mercer Louie realized that he would always have little to no control over his own paycheck. “Even if I gave over 100% of my time and effort to these companies, I’d never earn as much as I could if I worked for myself,” says David. In his case, the alternative was more than obvious: Join the family business at the Harry Louie Laundry and Dry Cleaners in Dover, Del.
The gut reaction to quickly pivot their business was a survival method that saved many small business owners from closing their doors this year. Now, nine months after initial stay at home orders were set in place in response to the spread of COVID-19, many entrepreneurs across the country are looking for their second pivot of the year in order to survive.
Veteran entrepreneur Roxanne Huggins has owned the Comstock Premier Lodge in Sargent, Nebraska since 2009. Working with her husband Mitch and one other employee, they have managed to expand their business from a large farm to a year-round bed & breakfast hunting lodge and ranch.
In the nine months following the initial coronavirus outbreak, small business owners across the United States continue to struggle to keep up with the changing demands of the global health crisis. From adapting business plans to launching new business ideas, entrepreneurs have been forced to be quick on their feet—or perish.
As the owner of a catering company, Nicole Jordan has seen an extreme decline in contracts and income since the start of the COVID-19 pandemic. Fortunately for this Illinois-based small business owner, as a former banker she is well connected to the financial resources in her community.
Derreck Johnson is painstakingly aware of how the current global health crisis has impacted not only his small business but the entire small business ecosystem in Oakland, Calif.
Derreck has been an entrepreneur for the past 30 years and has always had a passion for identifying a community need and filling it with a business. His entrepreneurial journey started with a small car washing business, but now he is a restaurateur and the proud founder of the now employee-owned restaurant Home of Chicken and Waffles.
With open enrollment for 2021 now live and U.S. Supreme Court hearings that could determine the future of the Affordable Care Act (ACA) happening this week, healthcare is top of mind for many small business owners. Rich Gordon, a solo-entrepreneur and healthcare agent in Georgia is amongst them.
Rich actually started his business in response to the passing of the ACA. He had worked his entire career in health insurance and was approaching retirement. He saw the ACA as an opportunity to both help people and sustain an income in his retirement.
Tammy McDaniel started working in travel management after serving in the Iowa National Guard for five years and the U.S. Air Force for more than two years, but she’s always had a curiosity and passion for the travel industry. As a young woman who vacationed with her family every year, she found travel booking to be an interesting way to make a living. She sought opportunities to help her learn more about travel management, and eventually she opened Tammy’s Journeys in Fort Walton Beach, Fla.
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