CA

When you walk into My Corazon-Libros Y Cultura in Hanford, California, you step right into a ‘90s Chicano dream. The walls are covered with brightly colored murals and almost every product is designed and produced by owner Janie Isidoro and her family. My Corazon-Libros Y Cultura serves as a creative outlet for Janie, her husband and her three kids, but also serves as a bookstore and a place for people to either discover or reminisce about this distinct culture. 

When it comes to small businesses, the key to survival is to pivot, pivot, pivot. And that's exactly what Alfredo Zendejas did with his personalized party accessory business Accesorios Zendejas mid-March, after the coronavirus pandemic created a “new normal.”

Like his father and brothers before him, John Hopson enlisted to serve in the military at a young age. But unfortunately, when he returned home from the Gulf War in 1991 he was left with severe post traumatic stress disorder. 

Ten years ago, John hit rock bottom and realized it was time to make a real change in his life. He wanted to find a way to uplift people who were suffering like he was by creating jobs for veterans, retired first responders, ex-felons, seniors and people of color. 

With a degree in Business Administration and a desire to achieve the American dream, Aracely Garcia moved from Guatemala to the United States in 1995. She says her life hasn't been the same since she became co-owner of La Fiesta Party Supplies & Gifts, an import and export distributor of party supplies located in Los Angeles.