CA

Bay Area business owner has big resolutions for the new year

Ten years ago, Sway Soturi woke up to find that her face had swollen “to the size of a watermelon.” After speaking with doctors and friends, she decided to cut out inflammatory ingredients like gluten and dairy from her diet. 

After 15 years working in the restaurant industry and battling an eating disorder, Sway had to re-define nutrition and her relationship with food. Over the next few years, she shifted to a wellness mindset becoming a personal trainer and cooking with more natural and local ingredients. 

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California small businesses face difficult decisions as pandemic continues and funding freezes

Publisher: 
Small Business Majority
English
Date: 
Wednesday, December 16, 2020

As the COVID-19 pandemic has raged across the country and resurges in California, small business owners continue grappling with the effects of state and local public health orders and a loss in consumer demand. Nine months into this crisis, California’s small business owners say their businesses have been diminished, leaving them with reduced revenue and operating capacity. They’re making difficult decisions that are impacting the workforce through reduced wages, working hours and employee benefits.

Closures have greater impacts than you may think as ecosystems are disrupted

Derreck Johnson is painstakingly aware of how the current global health crisis has impacted not only his small business but the entire small business ecosystem in Oakland, Calif. 

Derreck has been an entrepreneur for the past 30 years and has always had a passion for identifying a community need and filling it with a business. His entrepreneurial journey started with a small car washing business, but now he is a restaurateur and the proud founder of the now employee-owned restaurant Home of Chicken and Waffles.

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Multi-faceted business owner clings to hopes of a new COVID-19 relief package

After working as a public school teacher in Los Angeles during the height of the 2008 recession, Corissa Hernandez was inspired to launch her first mission-driven company to support her local community in Covina, California. Through Legacy Full Circle Financial & Insurance Services, Corissa educates low to middle-income families about financial literacy and planning. But she didn’t stop there.

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Brewmasters ‘re-craft’ their business to weather the crisis

Rob Lightner and his business partner Chris Coomber opened East Brother Beer Company, a brewery and taproom in Richmond, California with the idea that beer can be a democratizing force—by being more accessible to those who wish to try new “potions,” enjoy some downtime and foster relationships in an inclusive community.

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Report: Small business challenges in hiring and training employees in California

Publisher: 
Small Business Majority
English
Date: 
Wednesday, October 21, 2020

On October 21, Small Business Majority released a new report on small business challenges in hiring and training employees in California and their struggles accessing the broader workforce development ecosystem. The report reveals findings from an online survey of small business owners across the state, as well as separate focus group discussions, interviews and other convenings that provide insights into the ways small business owners approach hiring and training. It also provides recommendations for stakeholders to better engage their local small employers.

Los Angeles

: Los Angeles

Our team in the Los Angeles area is focused on supporting and growing the local small business ecosystem by serving the needs of women and Latinx entrepreneurs and connecting them with vetted resources. To this end, in 2018 we launched our Women’s Entrepreneurship Program in Los Angeles to provide guidance on topics like marketing; obtaining certification as a woman-owned business; networking, mentorship and procurement options; accessing responsible capital, including through crowdfunding; accessing resources to meet childcare needs; and more. 

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California musician discovers the true power of music during lockdown

Kiev Morales has been an entrepreneur for most of his life. His product? His music. The 20-year-old violinist has performed all over the world, but these days is having to adapt to virtual audiences and online streaming and only recently began performing outdoors again. 

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Family-run shop prepared for the worst without knowing the worst was yet to come

When you walk into My Corazon-Libros Y Cultura in Hanford, California, you step right into a ‘90s Chicano dream. The walls are covered with brightly colored murals and almost every product is designed and produced by owner Janie Isidoro and her family. My Corazon-Libros Y Cultura serves as a creative outlet for Janie, her husband and her three kids, but also serves as a bookstore and a place for people to either discover or reminisce about this distinct culture. 

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Small Business Majority writes in support of CA SB852

Small Business Majority wrote to State Senator Richard Pan in support of SB 852, which would create the Office of Drug Contracting and Manufacturing in order to increase access to, and reduce the cost of, generic medications. We believe this is a key measure to controlling healthcare costs and improving access and affordability for consumers, including small business owners and their employees.

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