Small Business Majority’s Outreach Team advocates for entrepreneurs on two fronts: It supports policies that would benefit small firms, and it offers workshops and events that help small business owners grow their companies. We have found this work to be even more important during this global health and economic crisis.
This week we are spotlighting Latavia Pineda, Small Business Majority’s new Southern California Outreach Manager, to let small business owners know how our team members can assist them.
Luisa Santos was only eight years old when she and her family moved from Bogota, Colombia to the United States in search of better opportunities. Since then, Luisa has found creative ways to support and participate in her community, and started her entrepreneurship journey with LuLu's Ice Cream, a nitrogen ice cream shop and catering business in Miami, Florida.
Kiev Morales has been an entrepreneur for most of his life. His product? His music. The 20-year-old violinist has performed all over the world, but these days is having to adapt to virtual audiences and online streaming and only recently began performing outdoors again.
What comes after the pivot? Many small business owners who initially re-tooled their business to better suit the needs of consumers during the pandemic are starting to ask themselves this very question. Among them is Eric Cup who expertly adapted his business early on, but is now finding his pivot, while necessary, is not sustainable.
Raised in an immigrant family of merchants, Alejandro Flores-Munoz learned about entrepreneurship from an early age. He watched his mother, a single parent living in Southern California, work a full time job, while juggling side hustles selling perfumes, jewelry, and desserts door-to-door.
When you walk into My Corazon-Libros Y Cultura in Hanford, California, you step right into a ‘90s Chicano dream. The walls are covered with brightly colored murals and almost every product is designed and produced by owner Janie Isidoro and her family. My Corazon-Libros Y Cultura serves as a creative outlet for Janie, her husband and her three kids, but also serves as a bookstore and a place for people to either discover or reminisce about this distinct culture.
Labyrinth Games and Puzzles is a family-friendly, community-focused store featuring a wide selection of non-electronic, specialty games, puzzles, and mazes in the Capitol Hill neighborhood in Washington, D.C. While the store is loved by children and legislative staffers alike, Kathleen Donahue faced an impossible situation just like everyone else when the COVID-19 crisis began, and she was forced to quickly pivot her business to keep it alive.
Master Renard Beaty is not only a 5th-degree black belt, but he is also the owner of Kick Start Martial Arts, winner of the 2017 Wells Fargo’s Neighborhood Renovation Program grand prize and recipient of the 2019 Best of Atlanta Award in the Martial Arts School category. Despite his awards and popularity in his community, his small business is struggling just like everyone else’s.
When it comes to small businesses, the key to survival is to pivot, pivot, pivot. And that's exactly what Alfredo Zendejas did with his personalized party accessory business Accesorios Zendejas mid-March, after the coronavirus pandemic created a “new normal.”
A native Indian living in Johns Creek, Georgia, Preeti Tanwar has mastered the art of resilience through her IT firm HiEd Success. Passionate about her work and helping others, Preeti launched her business in 2017 with the sole purpose of providing cost-effective, customized solutions and services to higher education institutions and educational technology companies with a focus in process automation and analytics.