Rural Entrepreneurship

Although Jessi Burg loved her career in seasonal industries like environmental education, outdoor guiding and agriculture, she faced a big problem.

“I wanted to make a living wage,” she said. 

With that goal in mind, the future Colorado entrepreneur thought about the small business owners she knew. They seemed to have more control over their wages, work schedule and life. This realization led her to found a landscaping business, Pears to Perennials, in 2016.

Evera Ivy never planned to take over the family business. In the early 1970s, her parents moved the family from Chicago to rural Pembroke Township, Ill. to start Ivy League Farms. Evera and her siblings initially didn’t want anything to do with the farm. However, another farmer in the area once told her that “Land is the one thing that cannot be produced or reproduced.” That wisdom stuck with her and opened her eyes to the value of her family’s land and business. 

Entrepreneurship runs in Dusti Budd’s family. Capitol Deli was originally owned by her step-dad, Steven Lloyd. Around 25 years ago, Dusti worked under him until he sold the business. Fifteen years later, Dusti was taking business classes at Colorado Mountain College, which required her to create a business plan. This later inspired her to buy Capitol Deli and open a location in Newcastle, Colo.

In 2018, Lauren Coleman started The Sursy with the vision to build a bespoke hospitality brand that owns, designs, and operates a portfolio of unique properties across the Southwest. She owns the White Swan Motel in Lakewood, Colorado (to become Loveland House Hotel) and Mellow Moon Lodge, Rodeo Mercantile, and the Moon Bar & Lounge in Del Norte, Colorado.

Diane Hernandez knows from raising her own four children and one grandchild how hard it is to get quality childcare in her small, rural town of Julesburg, Colo. 

So after retiring from retail management, she decided to take a leap of faith and opened a home-based, licensed childcare business in January 2020.