60+ small businesses to support this holiday season
We encourage you to shop small all year round, but especially during this holiday season. If you purchase an item through a small business on this list, take a photo and post it on social media using #IShoppedSmallBiz to encourage others to do the same!
Creative gifts for your little ones
Dakota Ridge
The owners of Dakota Ridge decided it was time to create a kid's boot that is practical, affordable, and unapologetically cute. Dakota Ridge kid's all weather rubber cowboy boots are stylish without compromising functionality, and they’re durable enough to handle whatever your little one throws their way.
Playtime Edventures Bed Sheets and Slumber Bags
These interactive bed sheets and slumber bags, initially designed for children's hospitals, but perfect for home, are a great gift for the little ones in your life! The vibrant and engaging options magically transform the bed into an Edventure, creating the ideal bed to play, learn and sleep. They are the perfect blend of comfort and creativity.
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Kate's Safe & Sweet
As a food allergy family, the owners of Kate’s Safe & Sweet are passionate about helping others celebrate with less stress, more deliciousness, and more fun by providing tasty, easy-to-use baking mixes, sprinkles, and baking boxes for all. Their products are free from the top 14 allergies, gluten-free, legume- and sesame-free, vegan and kosher certified.
Alli.C Children's Clothing & Accessories
Alli.C is a children’s design house that uses luxuriously soft fabrics sourced from around the world to create exclusive heirloom quality clothing and accessories. They design timeless silhouettes with modern details for parents who value style and comfort.
Whimsical Charm
Whimsical Charm is a line of uniquely embroidered children's blankets, fun robes, apparel and gifts made in the USA and designed for families who desire to provide their children with warmth, comfort and style. In addition to their product lines, Whimsical Charm is working to equip youths in underserved communities with the entrepreneurial skills and training they need in order to succeed in the fashion industry.
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For the sippers and mixologists
The Irie Cup
A family-owned Caribbean inspired tea company that specializes in herbal, green and black loose leaf tea. We like to think about our company and products as your tea oasis. Our tea not only is good for you but tastes good.
Bespoke Bar L.A.
Custom hand-made cocktails all from organic and seasonal ingredients. Our mixes are then paired with specialty spirits, including woman-owned, minority-owned and additive free spirits. Their boxes include a stainless steel shaker, jigger and custom instruction card.
Farm + Muse
A woman-owned tea and spice company headquartered in Washington, D.C. with a curated collection of nature-approved blends. The owners are on a mission to connect people to food in vibrant, fun and delicious ways.
For the foodies and the chefs
Worthington Pecan Farm
A small pecan farm creating innovative merchandise using farm fresh pecans. Their passion is pecans and inspiring others to love and appreciate our native nut through their food and beauty products, recipes, and education.
The Mighty Microgreen
A family business in Idaho with the goal of helping your family to both grow microgreens and understand why they're an important nutritional tool for all ages. Microgreens are tiny greens that are 4-40X more nutritious than full-grown veggies and are grown indoors in just 10 days. At The Mighty Microgreen, they specialize in using microgreens to teach and improve nutrition across the U.S. Kits are for all ages, including children and families.
Kalamazoo Olive Company
Tampa Bay’s original olive oil tasting room. In operation since 2010, the unique aspect of the store centers on your tasting experience. They stock the freshest authentic olive oils and balsamic vinegars you can buy.
Alicia's Tamales Los Mayas
The owners of Alicia’s Tamales Los Mayas (ATLM) say that the best tamales are stuffed with love, and that the best people are stuffed with Alicia’s tamales. As a company, ATLM offers the best in tamales and Mexican cuisine, handcrafted with authentic Mexican sazón and uses fresh and high quality ingredients. And, of course, there is the most important touch of all—love.
If & When Gourmet LLC
Brighten everyday meals with Preserved Meyer Lemon Paste! If & When is the base for marinades, dressings, soups and stocks; and an essential baking ingredient that moonlights as a cheese pairing.
Kay’s Curries
Delicious Indian dishes shipped as a dry mix. Just add water and cook. Meals are all natural with no preservatives and cater to most dietary restrictions—vegan, vegetarian, gluten-free, nut-free and sesame-free. They are also great for camping and traveling.
Yupanqui Pepper
Found in Michelin-starred restaurants and 5-star resorts and endorsed by renowned chefs, YUPANQUI Peppercorns are now within your reach. The Yupanqui family has been passionately dedicated for over three generations to cultivating this treasure. You can easily find it with home delivery.
Kimo's ONO Grindz
Authentic Hawaiian Chili Pepper Water in three bold flavors: Jalapeño, original and habanero. Their mission is to bring the flavors of Hawaii to every table with a versatile, healthy and flavorful hot sauce perfect for enhancing any dish.
For the self-care enthusiasts
Violet Botanical Skincare
Hand-crafted body care products to moisturize and protect dry, sensitive skin using the purest, most captivating wild-harvested African botanical ingredients. They encourage a natural approach to your skincare and self-care routines to help achieve or maintain a healthy glow.
Benevolence Farm
Benevolence Farm creates natural body care and fragrance products infused with herbs and flowers we grow on our farm. All products are made by formerly incarcerated women and gender expansive people as part of a living wage social enterprise program.
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Gracelamp Wellness
Handcrafted skincare items such as aromatherapy-infused body butters and soaps, as well as affirmation journals, tote bags and curated Mommy Wellness Gift Boxes. These products are designed to nourish both the body and mind, emphasizing the importance of self-care for mothers.
Edgewater Candles
Hand poured soy candles, incense, soap, and scent products from a local Chicago business with a mission to brighten their community.
Heliotrope
All natural skincare, bath & body and more—all made in small batches in the Bay Area—with no synthetic perfumes or artificial colors. Purchase in bulk to do your own refills at home. Many products are fragrance free and can be customized with any pure essential oils at no added cost.
Lilaque
The first gel nail polish formulated with ingredients derived from renewable vegetable oils for a low- to no-odor experience. With her unique background—including a nail technician license and a science Ph.D. —and her passion for the planet, Lilaque founder took her philosophy of environment and science first and developed a line of long-lasting, sustainable nailcare.
Lizzie's All Natural Products
Handcrafted all natural and vegan skincare products for individuals with eczema and/or sensitive skin. They are on a mission to build and grow our community to help people with their various skin issues by providing affordable skin care solutions.
Callio Fragrance LLC
Small-batch artisan perfumes that make every day feel special with a collection of beautifully blended scents like blackberry rose, vanilla almond and more. Callio offers one-ounce and travel-size options, perfect for gifting. Treat someone special to a unique fragrance experience this holiday season!
For the sweet tooths
Xocolatl
Xocolatl is a small-batch chocolatier based in Atlanta. Offering gourmet chocolate, their shop in Krog Street Market offers Atlanta's best selection of artisan chocolates.
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MsP'sGlutenFree
Nutritious gluten-free snacks and granola. You can find their products gracing the shelves of Whole Foods Markets, Mariano’s and Fresh Thyme. Additionally, offerings are available at Vintage Grocers in Malibu, Calif. For the convenience of our customers, MsPsGlutenfree can also be found on Amazon, Walmart Marketplace and on our user-friendly ecommerce site.
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Baked by Yael
Tasty gifts that everyone on your shopping list will love! Choose from the Best of Baked by Yael Sampler Gift Box, Hot Chocolate on a Spoon Gift Set, Chanukah Cakepop Gift Box, Holiday Gift Baskets, Holiday-themed Cakepops, Handcrafted Menorahs and so much more.
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French Broad Chocolate
French Broad Chocolate builds meaningful relationships with sustainable farmers and producers and transforms fine cacao beans into craft 
chocolate in their experiential Chocolate Factory in Asheville, NC. They create not only their artisan chocolate bars, but also a compendium of confections and desserts featuring their chocolate paired with local, fresh, and organic ingredients.
Toasted Mallow
A woman and LGBTQ-owned business that creates handmade marshmallows in more than 30 different flavors yearly. If it's a dessert Toasted Mallow can make it a marshmallow, including churro, birthday cake or cotton candy. Their handmade mallow pies are their take on the nostalgic moon pie and their marshmallow whip is perfect on top of a pie. All marshmallow creations are made using kosher gelatin and perfect for gift giving to friends, family or corporate office.
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Happy by Chocolate
“Happy shouldn't be a special occasion.” That's why Happy by Chocolate crafts exquisite chocolate confections that turn everyday moments into delightful experiences.
Unique items for their closet
East Village Hats
A treasure trove of a store nestled in East Village, NYC where traditional and avant garde headpieces for any and all occasions are hard crafted on the premises. Hats for ladies and gentlemen are available both off the rack and custom and hat making classes are offered regularly.
Extremely Practical Swimwear (EPS)
A swimwear brand dedicated to revolutionizing one-piece swimsuits with innovative, patented designs. EPS combines functionality and style, offering one-piece swimwear solutions. The company’s mission is to create practical, comfortable and fashionable swimwear that meets the unique needs of women and girls.
Sockshop Haight Street
A woman-owned and operated retail store that sells socks, legwear and gifts for women, men and kids in the historic Haight-Ashbury neighborhood of San Francisco. These are not your dad's white tube socks—the owner’s have scoured the world for the most colorful, fun and unique brands out there.
Designedbydeb Apparel
An inspirational clothing brand with a mission to print messages that make individuals feel good, positive and empowered in their everyday 
mood. Exclusive clothing for adult men and women, including women accessories.
Trapper of Colorado
Mountain-inspired, small batch, original accessories and clothing for women and men. Luxe trapper hats made using deadstock fabric, handmade wool scarves, vegan gloves, mittens, faux fur bags, t-shirt with vintage ski images and original designs. Everything is ethically made in the U.S. & Colorado of both imported and dead-stock, specialty fabrics.
COVEDOZA
A Latina-led, mom-fueled and minority-owned lifestyle brand based in Atlanta, Georgia dedicated to inspiring and empowering communities of color through art. Shop for apparel, accessories, stickers and much more.
Etta Grove
A Washington, D.C.-based lifestyle brand founded by Alexis Howard and her two daughters, Kayla and Haley, inspired by their entrepreneurial matriarch, Etta. Etta Grove designs stylish, comfortable footwear in extended sizes (women's 9M to 14M), and also offers a collection of chic, expertly-handcrafted handbags. As Etta Grove transitions to made-to-order shoes, they have a curated selection of handbags in stock and ready to ship for holiday gifting.
Tina's Timeless Threads
A vintage and vintage-inspired boutique, both online and in person in Newark, Delaware. Their mission is to celebrate the enduring charm of bygone eras while offering a fresh twist for the modern age. Tina's Timeless Threads offers curated vintage staples, private styling sessions, vintage-inspired modern pieces, and “pin-up” classes and photoshoots.
Yeaux Mama
Made for Black women by a Black woman, we show up for the auntie in all of us — from the world traveler to the around the way girl, the street wise and the book smart, the single ladies and the married mamas. Yeaux Mama feeds your soul and celebrates the beauty of Black womanhood with goods that hold space for your voice, your story and 
your truth.
Southwind Apparel
Known for their vibrant prints, functional style and perfect fit, these women's performance dresses, skorts and more are made in the United States. At Southwind Apparel, they’ve pursued innovation by harnessing the potential of Luxe swimsuit material, infusing it (along with a few secret ingredients) into our everyday wear designs for a one-
of-a-kind experience.
Lotus Noir® Co.
Lotus Noir® Co. is dedicated to healing and uplifting communities through entrepreneurship, creativity and fashion. They’re here to ignite hope and purpose, bringing high-quality, affordable luxury to everyday life one handbag at a time.
Katerina NYC
Small batch leather handbags and small accessories locally made using luxury leather remnants. We partner with the nonprofit Shatterproof to raise funding and awareness for addiction recovery services.
LAND + OBJECT
A sustainable fashion design company based in Santa Fe, NM on Tewa lands. LAND+OBJECT seeks to inspire positive change in the fashion industry by promoting indigenous wisdom in design and manufacturing. Founder Sheyenne Sky is a Diné artist and entrepreneur originally from Gallup, New Mexico on Diné land. LAND+OBJECT’s first collection of cold-weather accessories are made in collaboration with artisans Sheyenne met while living in Mongolia on and off over the past 10 years.
For game night enthusiasts
Hella Awkward
A card game that sparks unforgettable experiences of connection, laughter and fun, one awkward conversation at a time! Build deeper and more meaningful connections with 140 thought-provoking questions. Perfect for first dates, best friends or even serious relationships. For ages 18+.
PO' UP! Card Game
The first party game about Black collegiate life. This card game celebrates Black students and alumni representing Historically Black Colleges (HBCUs) and Predominantly White Institutions (PWIs). Each question or prompt will bring you back to your college days through hilarious memories and nostalgic conversations.
Afinom Games and Entertainment LLC
Songnario® is the flagship game from Afinom Games and Entertainment LLC. As a family that was always playing games and hosting karaoke parties, they knew that the combination of those two activities would result in a competitive and fun game night activity that everyone could enjoy together.
Labyrinth Games and Puzzles
Offering something for everyone, Labyrinth sells puzzles, hands-on activities, games, a try-before-you-buy game library, and regular events. They specialize in non-electronic games and puzzles. Their products bring people together, boost learning and provide hours of screen-free fun!
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For the eco-conscious
DTOCS
DTOCS is on a mission to make parties eco-friendly—one palm leaf plate at a time! As a woman and minority-owned certified brand, they upcycle palm leaves into classy, compostable tableware that’s perfect for ditching cheap paper, toxic plastic and boring heavy tableware for your parties.
Use coupon code DTOCS10 on their website for 10% off + free shipping on your order!
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Summit Sustainable Goods
Hgh quality eco-friendly and zero waste products that are handcrafted in the United States and perfect for doing good for you and for the planet. Summit Sustainable Goods was created to help you in your sustainable journey. They help foster a community-centric growth mindset towards making sustainable product switches in daily life to establish a more environmentally-conscious lifestyle.
OMSutra
A purpose-driven brand dedicated to creating sustainable, ethically crafted lifestyle products that empower artisans and celebrate cultural heritage. Combining traditional craftsmanship with modern design, OMSutra offers handmade fashion, wellness and home goods that promote zero-waste practices, fair trade and socio-economic impact.
For the statement makers
Handcrafted Jewelry By Teri C.
Unique designs made from a fusion of gemstones and recycled materials. Each piece is handcrafted with precision, ensuring that it's not just an accessory, but a work of art. Jewelry collections can be worn for various occasions from casual outings to formal events. Plus, for every piece of jewelry sold, we contribute a portion to charitable causes.
Nikus Originals LLC
Hand crafted, one-of-a-kind jewelry made with birthstones, semi-precious stones and exquisite materials. Nikus Originals is also an online gift shop where you find uncommon gift items locally and globally sourced.
Love Lori Michelle Jewelry
Modern statement pieces in sterling silver and gold that are completely unique! Designed by a former architect, who switched to her passion of making jewelry, Love Lori Michelle pieces feature strong design elements that celebrate architecture, art and love. Shop for earrings, necklaces, and rings that are one-of-a-kind. Collections include something for everyone: peruse celestial, botanical, geometric, fluid, love, pearls and bohemian designs.
Educated Chola
A lifestyle brand that aims to address and destigmatize mental health concerns within the Latinx Community. They offer a range of everyday mental health-themed products, including mugs, tote bags, t-shirts and jewelry, to facilitate subtle yet powerful conversations around mental health within Latinx households. Shop now
For the gracious hosts
JNJ Gifts and More
These curated gift boxes, filled with high-quality, small-business-made items, are perfect for corporate clients looking to strengthen relationships or individuals celebrating life’s special moments. Each box is designed to leave a lasting impression with a personal touch.
Brooklyn Made
A marketplace of unique goods crafted by Brooklyn-based artisans. The Brooklyn Made Store, brought to you by the Brooklyn Chamber of Commerce, represents the rich diversity of Brooklyn, as represented by products and brands that have been conceived and made there.
Love Cork Screw
A woman-owned, Black-owned, Chicago-based wine company combining a unique selection of premium red, white and rosé wines with a mission to make a change in the wine industry. Founder Chrishon Lampley is passionate about creating an inclusive and enjoyable experience for all – wine novices and connoisseurs alike. Her brand stands out to a diverse community by incorporating fun, easy to read labels, affordable prices and quality wine.
For the homebodies and decor lovers
Mindful Works
A non-profit social enterprise providing empowering work experience to individuals overcoming obstacles due to mental health challenges. They make a variety of handmade home decor, accessories and wellness products.
Sisterly Drinkware
Beautifully crafted drinkware and barware designed to elevate every sip. From elegant whiskey tumblers to stylish wine glasses, each piece is made with care and attention to detail. Perfect for gifting, Sisterly Drinkware combines functionality with a touch of sophistication, making every occasion special.
Bemused Creative
Retro travel posters celebrating Wisconsin and the Midwest. Get this unique print for the hard-to-buy-for person on your list. Choose your background then the lake name, city and state will be added.
For the book lovers
The Raven Book Store
The Raven Book Store was founded in Lawrence, Kansas in 1987 as a mystery-specialty store, and it retains a strong mystery section to this day with additional specialties in fiction, poetry, current events, environmental writing, children's books, science fiction and romance. Order a book for a loved one or give back by donating a book to the Perfectly Queer Little Library.
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Running Wild
A content creation, distribution and licensing company that publishes great stories that don't fit neatly in a box and great genre stories written by people of color and those from other underrepresented groups.
After-Words bookstore
An independent bookstore in downtown Chicago with two floors of a hand-curated collection of more than 40,000 new and used volumes. They feature a wide variety of fiction, literature, poetry and children’s books as well as books by local authors and about local history, art and architecture.
Cloak & Dagger- Mystery Bookshop
An independent bookshop catering to mystery lovers and specializing in new and classic mystery titles across all genres. The bookshop's English-style library interior, located in Princeton, NJ, displays a wide selection of gifts, games, puzzles and a dedicated children's mystery corner. Perfect to shop online or in person.
Brilliant Books
A proudly independent bookstore located in Traverse City, Michigan. Their flagship service is Brilliant Books Monthly, a personalized book subscription that has been featured in The New York Times, Teen Vogue and more. With options for readers of all ages and preferences, from large print and digital audio to paperback, hardcover and even themed selections, every book lover can experience the best year of reading they've ever had with Brilliant Books Monthly!
For yourself and your business
Spotted Elephant Consulting
At Spotted Elephant Consulting, they believe in driving growth by partnering with clients to identify the elephant in the room. From improving organizational processes to enhancing employee retention, they partner with you to improve your people, process and productivity.
BoredLess
The Playful Strategies Deck is here to help you navigate life’s challenges with ease and curiosity. This 52-card digital deck offers actionable, playful techniques designed to help you shift your mindset, reduce stress and build resilience—one card at a time. Whether you're preparing for a tough conversation, feeling overwhelmed by deadlines or stuck in a creative rut, the Playful Strategies Deck has a technique for you.
Mac-n-Mo's
A health and wellness company I created for the owner’s late father, Mac, after he survived quadruple bypass surgery. As your Integrative Health Coach, Mac-n-Mo’s will help you build a healthier, happier, sustainable lifestyle in all areas of your life!
Small Business Majority is not taking any fees from buyers or sellers; this site is simply a way to promote the general patronage of small businesses. The appearance of a store, website or product on this list does not in any way indicate Small Business Majority's endorsement of the store, product or service and Small Business Majority makes no warranties, express or implied, with respect to any product or service, its merchantability, or its fitness for any particular purpose. Small Business Majority is not responsible for the quality, safety or any other characteristic of any items purchased. Any purchase made is strictly at the risk of the buyer.