CA

Family-run shop prepared for the worst without knowing the worst was yet to come

When you walk into My Corazon-Libros Y Cultura in Hanford, California, you step right into a ‘90s Chicano dream. The walls are covered with brightly colored murals and almost every product is designed and produced by owner Janie Isidoro and her family. My Corazon-Libros Y Cultura serves as a creative outlet for Janie, her husband and her three kids, but also serves as a bookstore and a place for people to either discover or reminisce about this distinct culture. 

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Small Business Majority writes in support of CA SB852

Small Business Majority wrote to State Senator Richard Pan in support of SB 852, which would create the Office of Drug Contracting and Manufacturing in order to increase access to, and reduce the cost of, generic medications. We believe this is a key measure to controlling healthcare costs and improving access and affordability for consumers, including small business owners and their employees.

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Small Business Majority writes in support of CA AB 3205

Small Business Majority submitted a letter to Assembly Member Gonzalez in support of AB 3205, which creates the Regions Rise Grant Program in the Governor’s Office of Business and Economic Development (GO-Biz), a significant tool to promote sustainable and equitable economic rebuilding of regional economies, and with it, our small businesses

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Small Business Majority supports California Senate Bill 977

Small Business Majority writes in support of SB 977, which would give the Attorney General more authority to counter the anti-competitive effects of healthcare consolidation that could increase the cost of healthcare and limit the access to it. This issue is of particular concern to our small businesses that are struggling with healthcare costs.

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California entrepreneur pivots his business to provide life-saving face masks for his community

When it comes to small businesses, the key to survival is to pivot, pivot, pivot. And that's exactly what Alfredo Zendejas did with his personalized party accessory business Accesorios Zendejas mid-March, after the coronavirus pandemic created a “new normal.”

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Latavia Pineda

Latavia Pineda manages Small Business Majority’s outreach and education efforts in Southern California. She develops relationships with small business owners, business organizations and policymakers throughout Los Angeles and the Inland Empire. Latavia is passionate about uplifting the voices of small business owners and advocating for policies and initiatives that promote economic development in the region.

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Veteran small business owner gets left behind by federal relief programs

Like his father and brothers before him, John Hopson enlisted to serve in the military at a young age. But unfortunately, when he returned home from the Gulf War in 1991 he was left with severe post traumatic stress disorder. 

Ten years ago, John hit rock bottom and realized it was time to make a real change in his life. He wanted to find a way to uplift people who were suffering like he was by creating jobs for veterans, retired first responders, ex-felons, seniors and people of color. 

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After facing a trio of setbacks, party supplier says her fate is hanging by a thread

With a degree in Business Administration and a desire to achieve the American dream, Aracely Garcia moved from Guatemala to the United States in 1995. She says her life hasn't been the same since she became co-owner of La Fiesta Party Supplies & Gifts, an import and export distributor of party supplies located in Los Angeles.

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California business owner credits her community’s support for her reopening success

Two heads are better than one, and Mar Y Sol Alvarado and her husband Alfred are a clear example of this adage. As the owners of Alro Window Coverings—an installation service company in Mountain View, Calif.—Alfred brings his entrepreneurial knowledge to the table, matched with Mar’s business development experience from working in nonprofit organizations for more than 10 years.

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Despite setbacks from COVID-19, immigrant small business owner continues to chase opportunities for her business and community

As a first-generation immigrant, Anahi Rojas knows a thing or two about chasing opportunities. 

Anahi, owner of Professional Eco Cleaning in Oakland, Calif., moved to the United States 13 years ago to seek new economic opportunities and improve her life and that of her family in Mexico. Initially, she worked as a waitress but soon realized the language barrier would be a problem. She pursued other avenues and became a partner at in house cleaning cooperatives where she learned how to manage a business, and developed her conflict resolution strategies. 

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