Rural Entrepreneurship

Just six months after Suhyoon Wood concocted her very first batch of kombucha, she decided it was time to turn her passion project into her very own small business. When her signature recipe—a blend incorporating organic green tea and honey—gained popularity among her friends and community members, she launched Beejou Craft Kombucha: Columbus, Ga.’s first and only craft and brewery kombucha taproom. 

The past year has stretched many households to their broadband limit with kids learning virtually and parents working remotely at the same time, but for rural small business owner Shayai Lucero, this isn’t a new challenge. 

Daisy Bedoya was already struggling to make ends meet when the coronavirus pandemic forced her to close her business for a few months, leaving her with mounting debt. Graphx Designs and Concepts is a graphic design company that creates posters, LED light displays, window lettering and more in Largo, Florida. 

In the midst of a global pandemic and a severe economic recession, entrepreneur Adriane Anderson was forced to rethink her retirement plan.

A Georgia native and a lover of hosting gatherings, Adriane Anderson opened her event venue Bless the Occasion just last year. She knew she wouldn’t be able to retire comfortably if she continued to rely on her income working at Publix, a grocery store chain, so she embarked on her journey as a small business owner in 2015. She purchased an old home in Stone Mountain, GA, and remodeled the facility—a process that took about four years to complete, as she had to navigate zoning changes and permit requirements. Her business hosts little girls' tea parties, etiquette classes, baby showers, birthdays and small events of up to 50 guests. 

When her brother was first deployed to Iraq, Candy Alford embroidered every piece of clothing he owned, from his socks to his washcloths, with his name so his things wouldn’t get misplaced in the group laundry. Not only were the name tags practical, but they garnered quite a few compliments from her brother’s fellow pilots, and he suggested she turn her hobby into a business.