Cycling through pivots during a pandemic
Posted: December 23, 2020The gut reaction to quickly pivot their business was a survival method that saved many small business owners from closing their doors this year. Now, nine months after initial stay at home orders were set in place in response to the spread of COVID-19, many entrepreneurs across the country are looking for their second pivot of the year in order to survive.
Over the summer, as small business owners began to share how they were pivoting their businesses to meet the needs of their communities and stay open during the pandemic, we were inspired to launch our