COVID-19

California small business owner Dr. Wendy Talley and her team are redefining “essential worker” with their much-needed support services throughout the pandemic. 

With unprecedented times come great amounts of uncertainty and mental stress. Not only are we reckoning with a devastating public health crisis, but we are also still adapting to a new normal that can be isolating and overwhelming. It’s no wonder Dr. Talleys waiting list at Thelese Consulting Group is longer than ever before. 

The past year has stretched many households to their broadband limit with kids learning virtually and parents working remotely at the same time, but for rural small business owner Shayai Lucero, this isn’t a new challenge. 

This National Small Business Week has been an important time to reflect on the challenges small businesses have endured over the past year. In order to highlight the current state of small business, we spoke with six entrepreneurs from across the country about their experiences running businesses throughout the pandemic. You can read all about their perseverance below. 

During April’s National Financial Literacy Month, we spoke with small business owners around the country about the challenges they’ve faced during the last year of business turmoil and how they’ve pivoted their businesses to stay afloat during the pandemic.  These business owners have weathered many untenable challenges and are sharing their lessons learned and some best practices other small businesses can follow during this difficult time. Read on to learn about some of the key steps they took to overcome the challenges brought on by the pandemic.