Women's entrepreneurship

Benevolence Farm, located in Graham, N.C., is a transitional living and employment program for women leaving North Carolina prisons. The farm grows and sells produce, flowers and herbs and manufactures soaps, lotions and candles with the support of the women participating in its programs.

According to their mission statement, “Benevolence Farm seeks to cultivate leadership, promote sustainable livelihoods, and reap structural change with individuals impacted by the criminal justice system in North Carolina.”

This year, we continued to educate small business owners and entrepreneurs about important resources, funding options, policy updates and more that could help their businesses recover from the ongoing pandemic and become more resilient. Over the course of the year, we hosted and participated in more than 430 events, partnering with more than 300 organizations and stakeholders. These events garnered more than 20,000 event registrants  and indirectly reached 150,000 individuals.

For Rosie Arias, her mission is simple. She wants to keep the world warm one baby at a time.

Whimsical Charm, based out of Long Beach, Calif., was incorporated in 2011 after Rosie’s close friends began having children and she couldn’t find a blanket that was unique and different to gift them. This inspired her to use her fashion degree and sewing skills to make an easily-maintained, practical blanket that looked nice. 

Georgia leads the nation in production of peanuts, pecans, blueberries and spring onions. Don’t forget the peaches. The warm weather, diverse soil types and rural surroundings make for fresh, rich produce. For Sarah O’Brien, owner and founder of Little Tart Bakeshop in Atlanta, this luscious produce is one of the main reasons she moved to the South to start her business in 2010. 

Deb Ramirez Rock’s Sonoma, Calif.-sourced hot sauce has been her passion project for more than seven years, but after a series of unpredictable events—starting with a wildfire in 2019 that destroyed her crops—it has been an uphill battle to make her organic, locally made hot sauce. 

Tax expert Talibah Bayles started her career in a big way, working for the FBI in Washington, D.C, but in 2006 she decided to move back to her hometown of Birmingham, Ala. and launch her own business so she could focus on taking care of her young family. While Birmingham is a much smaller city, Talibah was determined to make a big impact on her community. 

Middle school teacher Talia Waller started making her own organic candles for fun because the price point for similar products are so high in stores. In the early days of the pandemic, her candle-making hobby became a successful side hustle for Talia. These days, Catherine Ann’s Candles—named for Talia’s two grandmothers—is a thriving business with a storefront and bulk contracts with her local supermarket.

Ten years ago when Sarah Ladley started her Colorado, banana-based ice cream food truck Ba-Nom-a-Nom, she was ahead of the curve. Now, after nearly a year and a half of Covid setbacks, she is fighting to keep up. 

Never in a million years did Sarah think she would become a business owner. In fact, she was on a pre-med track in undergrad when she started learning about population health and became interested in the failings of the American food system.

Just six months after Suhyoon Wood concocted her very first batch of kombucha, she decided it was time to turn her passion project into her very own small business. When her signature recipe—a blend incorporating organic green tea and honey—gained popularity among her friends and community members, she launched Beejou Craft Kombucha: Columbus, Ga.’s first and only craft and brewery kombucha taproom.