Digital Transformation
: Digital Transformation
The coronavirus pandemic has forever changed consumer behavior and how business is done. Tech giants and other large companies were able to capitalize on this seismic shift, leaving vulnerable small businesses behind, particularly those owned by women and entrepreneurs of color. To ensure an equitable recovery and to level the playing field for small businesses, we have launched an in-depth, multifaceted research project to better understand what these businesses need to compete in a radically changed environment.
With the generous support of Wells Fargo, this ongoing project will be looking at the following topics as it relates to small business' digital transformation: to be the primary sponsor on this multifaceted, 18-month research project outlined below.