20 stories for 20 years: Building a more secure future for small businesses

Christin Evans

Many small business owners are so busy just trying to make payroll every month that they don’t have time to think about retirement. And even if they did take the time to plan for their futures, the reality is that most small businesses can’t afford to participate in private retirement savings programs – a reality that’s not only bad for entrepreneurs, it’s also a problem for their businesses when they’re trying to attract and retain talented workers. In fact, Small Business Majority’s research has found that less than one-fifth of small businesses provide retirement benefits for their employees.  

Given the difficulty many entrepreneurs have when trying to save for their future, Small Business Majority has encouraged the federal government and the states to offer Auto-Individual Retirement Accounts (IRAs) or other programs in which employees are automatically enrolled. When California became the first state to pass legislation like this, we partnered with the state on the CalSavers program, which offers Roth or traditional IRA account options for workers. Most importantly, CalSavers is available to employers without fees or contributions, and employees can opt in or out at any time. CalSavers began as a pilot program in 2018 before officially launching in 2019. During the pilot phase, Small Business Majority network member and San Francisco book store owner Christin Evans became one of the first 10 small employers to sign up. She even appeared in a flyer advertising the new program. We recently spoke with Christin about what CalSavers has meant to her business:

“CalSavers has been one aspect that has allowed us to enrich the benefits package for our staff so that it makes employee retention easier,” she said. “When I posed the question to one of my long-term managers, asking him what he thought was the real benefit of CalSavers, he said: ‘I think it is giving someone the freedom to think about their financial freedom in a longer, different way.’… I think those are the main benefits we’ve seen—that people feel a sense of professionalism, they're in a career, and that there’s a longevity to the work they're doing, that they could envision themselves as professional booksellers for a long time.”

Christin added: “CalSavers is a no-brainer. It’s no cost to the business, and it provides a benefit to the business’s employees. It is a great way to deliver benefits that people would obtain in a corporate setting.”

As of March 2025, 11,177 employers with fewer than five employees had registered with CalSavers. Given the success of the program other states have followed suit, including Colorado, which passed similar legislation to California several years ago – thanks to polling from Small Business Majority and  testimony from SBM staffers and our network of local small business owners. Today, 20 states have auto-IRA programs meaning many thousands of small business owners and their employees now have the ability to save, which not only helps them plan for their future, it also goes a long way toward helping small firms attract and retain top talent. While great progress has been made in this space, our work continues and we still advocate for more states to adopt auto-IRA programs.

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20 Stories for 20 years

Since our founding in 2005, Small Business Majority has worked to empower America’s diverse entrepreneurs to build a thriving and inclusive economy through a mix of advocacy and education. But none of what we do would be possible without the people and organizations who lend their support – and their voices. As we recognize our 20th anniversary, we believe it’s important to honor those who helped us improve the landscape for small businesses over the years. One of the ways we’re doing that is through a series of 20 stories that reflect on the past and present of Small Business Majority, and also celebrate the ways in which we have worked as a collective to advance our mission to level the playing field on behalf of America’s entrepreneurs.

Read more of our stories in this anniversary series.