New Opinion Poll Highlights Nevada Small Businesses' Support for Balanced Energy Policy That Ensures Protection of State's Natural Assets

For Immediate Release: 
Wednesday, July 11, 2012

Small Business Majority releases opinion poll revealing public lands are important part of why Nevada entrepreneurs live and do business in the state; majority find the president's all-of-the-above energy policy most attractive if it balances protection of public lands

Polling released today shows that Nevada small business owners believe the preservation of the state's natural assets is essential to their financial success and that of local economies, and they support the president's all-of-the-above strategy to develop new energy resources, particularly if it includes provisions to protect public lands.

The poll, commissioned by Small Business Majority and conducted by Greenberg Quinlan Rosner Research, found that 42 percent of Nevada small business owners agree that access to parks, public lands and other outdoor opportunities is a large part of the reason they live and do business in Nevada. More than a third (38 percent) agree that Nevada's national parks, forests, monuments and wildlife habitats are not only an essential part of the outdoor culture and quality of life, but also one of the reasons they do business there.

"Eleven years ago, my husband and I moved from San Francisco to Truckee, California, because we wanted to be near open spaces. Soon after that, we moved to Reno. Like Truckee, Reno has all the outdoor activities that suit our lifestyle, and its larger population base offers our knitting store more customers and a wider pool of talented employees," said Laura Zander, owner of Jimmy Beans Wool in Reno, Nev. "In fact, most of our employees live in this area because of its year-round outdoor opportunities. That means tourism is huge here, also. There's no doubt many of our customers are visiting Reno because it offers great access to public lands and outdoor activities like fly-fishing and kayaking. Protecting these spaces and activities would help us maintain our steady flow of customers at Jimmy Beans."

Four in five entrepreneurs polled support the president's all-of-the-above energy strategy, which promotes development of various energy sources including solar, wind, natural gas, oil, coal and more. But they find this policy even more attractive if it takes steps to ensure some areas remain accessible to visitors and free of development: 60 percent would be more likely to support an all-of-the-above strategy that takes that extra step. That's three-and-a-half times the percentage of owners who would be less likely (17 percent).

Additionally, 73 percent support designating more of Nevada's existing public lands as national monuments. Doing so would ensure natural areas and water in these regions enjoy protections similar to those of the Great Basin in Nevada.

Two-thirds of small business owners agree that protecting public lands by designating new national monuments and national parks would positively impact local jobs and the economy. Another 62 percent feel such efforts would positively impact small business opportunities tied to public lands, and six in 10 say it would help Nevada attract and retain entrepreneurs and new business.

Our nation's most prolific job creators are asking that smart steps are taken to preserve Nevada's natural assets because they believe it's good for business, said John Arensmeyer, founder & CEO of Small Business Majority. It's evident public lands play an important role in entrepreneurs, decisions to open businesses in Nevada. They've seen firsthand that protecting those areas can attract business, which is why they'd like to see national monuments established to preserve them, and it's why they are asking lawmakers to balance public lands protection as they develop new energy policies.

This was not just a poll of owners whose income is related to outdoor activities. In fact, 89 percent report their revenue is not tied to open space in any way, such as selling outdoor equipment, offering bike tours or even just owning a business near a touristy outdoor area. When asked how their businesses are faring, 36 percent of Nevada small business owners say they're doing well, while only 21 percent say they're not doing well.

Additional findings from the poll include:

  • 83 percent agree we can protect land and water, create jobs and maintain a vibrant economy simultaneously.
  • 79 percent believe national parks, forests, monuments and wildlife areas are important to Nevada's economy.
  • 89 percent believe public spaces drawing tourists can boost business for local restaurants, hotels, grocery stores and more.
  • 54 percent believe we should not allow more private companies to develop public lands when doing so would limit the public's enjoyment of them.
  • 52 percent identified as Republican or independent-leaning Republican, 36 percent identified as Democrat or independent-leaning Democrat and 6 percent identified as independent.

For more information, visit: http://www.smallbusinessmajority.org/small-business-research/public-lands/071112_nevada_public_lands_poll.php

This poll reflects an Internet survey of 400 small business owners in Arizona, Colorado, New Mexico and Nevada, drawn from Research Now Panel and conducted by Greenberg Quinlan Rosner Research for Small Business Majority. The survey was conducted from May 1-7, 2012. The overall margin of error is +/- 4.9%.

Who is the Small Business Majority?

Small Business Majority is a national small business advocacy organization, founded and run by small business owners, to support America's 28 million small businesses. We conduct extensive opinion and economic research and work with our rapidly growing network of small business owners across the country to ensure their voices are an integral part of the public policy debate. Learn more about us on Wikipedia and follow us on Twitter and Facebook. We also host the Health Coverage Guide, an independent, unbiased source of information for small businesses about health insurance.