Understanding your social media audience

Join The Emerging Latina Program, an interactive business training program hosted by the National Latina Business Women Association Inland Empire Institute (NLBWA-IE). The program provides business training for small business owners seeking to learn how to start a new business or grow an existing one.

Small Business Majority’s Southern California Outreach Manager, Jessica Anguiano, will host a workshop on the importance of understanding your social media audience and how targeting the right audience will help you with social media interaction, developing brand loyalty and ultimately increasing sales.

Topics of discussion include: 

• Understanding the platforms and how to find your audience
• Best practices to engage with your target audience 
• Monitoring, measuring, and evaluating engagement results