Sequoia Solutions: A family business

For Adam Rochon, supplying benefits and insurance is a family business. Rochon followed his mother, Belinda Roberts, into the insurance and benefits industry and today they have a collective 28 years of insurance experience. After the enactment of the Affordable Care Act, businesses began to require a more in-depth broker relationship and a knowledgeable source of information for coverage. That’s when Rochon and Roberts decided to launch their own agency, Sequoia Employee Benefits & Insurance Solutions, better known as Sequoia Solutions. Sequoia Solutions specializes in implementing benefit plan models and business solutions for companies of all sizes.

What makes Sequoia Solutions stand out from their peers is the firm’s philosophy of being in the relationship business, not the transaction business. By focusing on building long-term relationships rather than selling products to businesses, their clients receive the services and products that work best for them. Because Sequoia Solutions is family-owned, their clients know they can count on the company to be around for a long time and will stay in trusted hands.

“We cultivate relationships with our clients in ways that a lot of agencies are unable to do, and I think that’s why we have been so successful,” said Rochon. “We’ve worked with a lot of our clients for many years. This means we know our clients very well and they trust us to help them navigate through all the external changes that affect them and their employees. They also know we’re here to help guide them as their own business needs evolve.”

Rochon is also committed to staying abreast of best practices in the insurance field and advocating for health insurance improvements. He’s involved with the California Association of Health Underwriters, and is currently the President-Elect of the Central California Chapter. He also works closely with lawmakers in California and D.C. to help them understand and make improvements to regulations that impact the Affordable Care Act.

“For me, it’s not only important to be aware of the changes in the insurance field,” said Rochon. “It’s just as important to pro-actively guide these changes so our legislators can better understand insurance and enact policies that will benefit my clients.”

Sequoia Solutions is based in Central California. For more information about the company, you can visit:

Small Business Profile