JB Herrera

JB is a highly accomplished entrepreneur, executive and board member with more than 40 years of business experience in companies such as Apple Inc., Creative Technologies and VNU/Arbitron. He has founded eight startups throughout his career. His latest venture is SynergiAI, the first values-driven AI ecosystem for the SMB market. Jim holds a Bachelor of Arts in philosophy from Santa Clara University with an emphasis in psychology and sociology. He is a student of experts, from philosophers to business leaders, technologists, social psychologists and sports coaches.

JB has implemented the best of these thought leaders and experts inside SynergiAI’s flagship platform, Insight 360. He is an avid reader with interests ranging from psychology, medicine, artificial intelligence, classic science fiction, military science fiction and travel. He also enjoys cooking and barbecuing.

JB is a past president of the National Hispanic Organization of Real Estate Agents and a former board member of Young Men’s Ultimate Weekend. JB and his wife, Kim, live in Sacramento, California, with their dogs, Trixie and Guinness.