Strategy Playbook: How to Help Small Business Through Advocacy

Many in our B2SMB Community want to help Small Business, now more than ever. But how do we grow beyond our primary role as vendors? Xi Peña gives us a primer playbook on building Small Business advocacy from the individual to the team to the brand to the local community and far beyond. Bottom line: you can make a difference as part of a rapidly growing and engaged network of B2SMB peers helping Small Business recover in 2021.