At over $1.7 trillion, U.S. Latino purchasing power is growing 70% faster than non-Latinos. This means that becoming a bilingual business can open up new and profitable opportunities to gain customers while building an inclusive community. This population has grown significantly recently, especially in rural areas where tourism, farming, ranching and agriculture thrive. Small businesses are vital in engaging this community and driving social and economic growth.
Join Verizon and Small Business Majority as we explore opportunities that add value to your business or organization by incorporating the Spanish language into your marketing and outreach.
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