Understanding your target market and what drives their purchasing decisions is essential for any small business owner. In this session, we'll teach you how to read and analyze consumer behavior to identify patterns and trends to help you make informed decisions about your inventory, marketing strategy, and more.
This event is part of the five-part series hosted by Small Business Majority and the Inland Empire Chamber of Commerce designed to equip small business owners with the knowledge and skills needed to identify their target market, display products in a way that tells a story, and connect with customers to increase sales. There will be four webinar sessions plus a final in-person pop-up event with Assembly Majority Leader Eloise Gómez Reyes to test what you have learned.
This is your chance to learn how to showcase your brand and stand out from the competition. You will receive live feedback on your merchandising setup, and the best display will win a cash prize. In order to qualify for the cash prize, you must participate in all four webinar sessions.