More than 40% of Coloradans don’t have a retirement plan at work. The state seeks to change that.

“One of my biggest challenges as a business owner is competing with other much larger companies to get talented designers and marketers,” said Chad Coleman, owner of Denver-based marketing agency Herosmyth. “Really, any benefit I can offer to prospective employees is very helpful in not only attracting them but retaining them. I’ve lost several employees because of the benefits they can get at a larger company.”